Good Artists Copy, Great Artists Steal
Last night I went out to the bar to grab a couple drinks. As my friends and I downed pints of the cheap stuff, I witnessed an ad for Guinness’s Black Lager that brazenly appropriated its direction from Requiem For A Dream. It wasn’t until I saw the iconic dilating pupil that the sequence clicked and I realized what I was seeing. Maybe you’ve seen the ad, also. If not, it is right here with the shoot-up sequence from Requiem for comparison.
Remarkably similar, right? The question on the table is not so much whether the Guinness concept is borrowed, but whether it matters, and if there is anything inherently wrong with that. I haven’t made up my mind on this one yet, but I’m curious what other people think.
It’s like Steve said: